In Cialdini`s footsteps – the empty restaurant

Entering the piazza, we saw that we had the choice of four restaurants: one that was very busy, two that were moderately busy, and one that had just one couple sitting at a table in the back. Which do you think we picked? Here was our thought process: We couldn’t bring ourselves to consider the [...]

Why Multitasking Destroys Your Productivity

  Why Multitasking Destroys Your Productivity   Most entrepreneurs I know are proud of their “multitasking” ability. But maybe they shouldn’t be. The term was originally applied to computers – to describe the way a CPU solves problems by scheduling tasks and switching back and forth from task to task until each one gets done. [...]

10 Dumb Ways to Start a Business

10 Dumb Ways to Start a Business (and Waste a Ton of Money at the Same Time)  Wealthy Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn’t, you try something else. This approach lent its name to a [...]

Success Through Goal Setting ala Brian Tracy

Success Through Goal Setting Becoming an expert at goal setting and goal achieving is something that you absolutely must do if you wish to fulfill your potential as a human being. Goals enable you to do the work you want to do, to live where you want to live, to be with the people you [...]

Be Picky About Picking Fights

  Disagreements happen. You can’t always get your way. Everyone has an opinion. There are two sides to every argument.   When you’re dealing with family or friends, you expect to have differences of opinion. Perhaps you are willing to fight for your views and what’s important to you. And often, because of the personal [...]

Why Simple Writing Works Better

Someone once asked me… Why I would, so often… (at least in copy)… Use so many… One-line paragraphs… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting around it… Many copywriters really do use a lot of one-line paragraphs. Or even one-word sentences. Why? Let me explain… [...]

How to Write Well: The Big Idea and Clarity

  I spend at least half of my time teaching writers how to write better. I’m speaking of writers who work for the information-publishing companies I consult for and for other publishers who pay me to help them make more money. Over the 30 odd years I’ve been doing this, I’ve developed many complicated theories [...]

Discover Your Talents ala Brian Tracy

I have talked about finding your passions in this Blog before. Here is another great essay which can help finding the right business: When we do strategic planning for corporations, the first thing we think about is how to increase the company’s rate of return on the equity it has invested in the business. This [...]

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