The 3 Essential Functions of Every Successful Business

What I am about to tell you is the most important thing you will ever hear about starting a business. (I have probably started more businesses than anyone I’ve ever met, so please forgive me for sounding like a know-it-all.)
Ready?
To start a business — any business — successfully, you must be able to do three [...]

Always Test — and I’m Not Talking About Your Marketing Copy

When you’re starting a new business online, or making changes to your current online business, make sure you take the time to test as many aspects of your venture as possible. This includes:
•all the navigation on your website
•your order and payment systems
•your e-mail system
•your sign-up boxes
•and anything else your customers/prospects will encounter
Submit “fake” orders. Surf [...]

How to Bring the Right Customers to Your Website

Whether you already have an Internet business or you’re thinking of starting one, you should have one major thing on your mind: driving traffic to your website. Learning how to do this is crucial to your success. After all, if you don’t have people browsing through your products or services, how can you sell them [...]

Mastering Google AdWords in 3 Easy Steps

“I know I need to be in Google … but that can be expensive if you don’t know what you’re doing.”
I hear comments like this all the time from Internet entrepreneurs and e-business owners just like you.
Getting your website listed on Google using AdWords is a way to drive targeted traffic to your website instantly. [...]

The 6 Stages of Growing an Internet Business

When you’re building an Internet business, it’s useful to step back and evaluate your progress every now and then.
You will be at one of the following levels …
Level One: The “getting ready to start” phase.
You are spending a lot of time and money buying and studying Internet marketing courses. But you aren’t selling anything yet.
Level [...]

Optin page design – are we in control of our decisions?

Why adding something senseless on an optin-page might not be senseless!
Would you want a weekend in rome with or without coffee at the morning?
Well before committing to that, let`s talk about irrational behavior of people today. Irrational behavior of other people, of course! 
Not your behavior:-).
The subject has to do with an interesting science discipline. It is called  Behavioral economics.
Behavioral [...]

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

 This work proves that mere exposure to luxury goods increases individuals’ propensity to prioritize self-interests over others’ interests, influencing the decisions they make.
In Experiment 1 it is found that participants primed with luxury goods were more likely than those primed with non-luxury goods to endorse business decisions that benefit themselves but could potentially harm others. Experiment [...]

YouTube Can Bring Video Profits

I wanted to buy a how-to video for a partner-dance called the West Coast Swing, so I went to Google and did a search. As you’d expect, I instantly found 2,480,000 results, including quite a few sites that looked like they might have the professional-level show dancing that I was looking for.

What you wouldn’t expect [...]

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