The Brainuser Blog - Tips around self management&learning more effectively

When you have a big customer list it’s important to have a strategy, how to even expand your business. So different from the steps you have successfully done in building up your business so far the expansion at some stage will demand a different strategy. So let`s say you allready sold your main product or main products to many of your customers. How will you generate next revenue?

Will you try to develop more products in the market and sell to that list, pick up new niches or maybe sell products of other people as an affiliate?

Well I noticed lately that many entrepreneurs seem to choose the third way in order to  leverage their business when they are running out of their own products. And that’s a good thing. Being on many lists myself I came across many interesting new products I was not aware of before.

But there’s one point to it as I noticed one of these days.

When I was finally ready to buy a product from somebody I developed some kind of trust in that relationship or in the quality of the product. But that’s not all – in  the back of my mind I expect that seller be the master of this learning process in their particular new skill in whatever niche it might be. At least I expect that in a  long term coaching relationship. So I am not only trusting in their quality of teaching, the quality of their skills but also their ability to take me by the hand in the process of mastering the different levels of learning in this new skill.

So while getting the ongoing teachings of this particular program I kind of imagine that teacher to be supervising my learning curve. If during that process I keep receiving different other product offers of other teachers though his mailings which cover fully or at least a big piece of the same content I already bought off him, I tend to lose that nice feeling of being supervised while learning. It’s because it shows me that my teacher doesn’t really know where I am and on what stage of learning. The same applies even if this other product has totally different content but demands a time engagement which obviously has a conflict to the time commitment I already gave to the program of my teacher. That also tells me that my teacher doesn’t have the big picture of my learning process. Of course he never promised to be watching each of my step:-)  – but subconsciously I enjoyed that image in my mind. That kind of makes me lose the magic in the teacher-student relationship. So noticing that kind of feeling within myself tells me that other customers will probably have the same impression.

My conclusion out of this is to avoid overloading customers with “conflicting” products, be it a conflict in content or time commitment. That way I would not endanger the trusted learning process of the students. Of course this only applies to longer relationships (like a coaching program), not simple “quick-use” purchases.

2 your learning success,

Dirk

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