On 10.29.09, In Income Building, Internet Marketing, Niche Marketing, Online Business, by Dirk Tietjen
Before you optimize your website or buy pay-per-click (PPC) traffic, you should perform “keyword due diligence.” That means you must check to see that Internet users are actually searching for information on your product by using the same keywords you assumed they would use. When I tell this to people, they often pooh-pooh it. “It’s [...]
For 30 years, I’ve been having the same conversation with my partners. The subject is: What do our customers want from us — doom or zoom? Do they want more news about how bad the economy is? Or how clumsy and/or corrupt the government is when it tries to “help”? Or how completely out [...]
It is a far too common procedure for lecturers to prepare presentations with a few pages of notes made up of linear sentences. They stand up behind the podium and start to read, expecting their diligent audience to take ‘proper notes’. They drone on monotonously at a pace enabling their audience to copy their words. [...]
On 10.13.09, In Blogging, Coaching, Income Building, Internet Marketing, Online Business, by Dirk Tietjen
How do you attract the best possible people to your business? How do you snag that rare person who can help you grow and improve your company? How do you find someone capable of doing what you do . . . when you don’t want to do it any more? Ask successful business owners what [...]
On 10.05.09, In Income Building, Internet Marketing, List Building, Niche Marketing, Online Business, by Dirk Tietjen
A man looks at his youth and says, “I wish I knew then what I know now.” That’s what “Eric,” a pot dealer who spent four years in jail, said to me after he had become a multimillionaire. Eric was talking about what he had learned about direct marketing. I gave him a job after [...]
On 10.02.09, In Communication Skills, Income Building, Internet Marketing, Online Business, by Dirk Tietjen
When I was in my thirties, I was urged to run for political office. I put together a campaign committee of about 12 enthusiastic supporters. And I started to get carried away with the idea of making a difference in my state. Then I called a politician I had worked with. I asked him if [...]
On 09.28.09, In Income Building, Internet Marketing, Niche Marketing, Online Business, by Dirk Tietjen
My ever-present, effervescent managing editor Suzanne came up with another good suggestion last week. “You know Richard Russell,” she said. (Richard Russell writes the Dow Theory Letters.) “I just came across an essay of his about the ideal business. It was very popular with his readers. His criteria mesh well with your advice, but I [...]
On 09.25.09, In Income Building, Internet Marketing, Niche Marketing, Online Business, by Dirk Tietjen
Last week, at least 30 people pointed me to a video of an unconventional wedding on YouTube. With pop music blasting in the background, it showed the wedding party (including the bride) dancing down the aisle in an elaborately choreographed routine. Maybe you’ve seen it. It’s gotten more than 8 million views. YouTube – coupled [...]
