This work proves that mere exposure to luxury goods increases individuals’ propensity to prioritize self-interests over others’ interests, influencing the decisions they make. In Experiment 1 it is found that participants primed with luxury goods were more likely than those primed with non-luxury goods to endorse business decisions that benefit themselves but could potentially harm [...]
I wanted to buy a how-to video for a partner-dance called the West Coast Swing, so I went to Google and did a search. As you’d expect, I instantly found 2,480,000 results, including quite a few sites that looked like they might have the professional-level show dancing that I was looking for. What you wouldn’t [...]
A few years ago, I suffered from terrible back pain. It was so bad that I was taking steroid injections and trying every other pain-relieving method I could find. Looking online, I discovered that millions of others were going through the same ordeal. That’s when I had a brainstorm: If I could find a way [...]
KJ, like many of my subscribers these days, wants to get into Internet marketing. But she feels frustrated and unable to move forward. “Where should I begin?” KJ asked in her e-mail. “What was your tipping point to online success?” My answer: “The tipping point in Internet marketing success is to stop reading about it [...]
Keywords are the most basic components of search engine optimization (SEO). Once you know how to use them, you can drive your site to the top of the search engines… get more targeted traffic to your website… more sign-ups… and, eventually, make more sales. Keywords describe your content – what your website is about. They [...]
Before you optimize your website or buy pay-per-click (PPC) traffic, you should perform “keyword due diligence.” That means you must check to see that Internet users are actually searching for information on your product by using the same keywords you assumed they would use. When I tell this to people, they often pooh-pooh it. “It’s [...]
Writing articles and submitting them to article directories (such as ezinearticles.com) is a great way to increase your ranking in the search engines and get ever-growing amounts of traffic back to your website. And I often recommend that aspiring entrepreneurs who may be short on time use inexpensive freelancers to write those articles. But should [...]
A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income. Why? Because online marketing just provides them a lot of benefits! First, you can reach just about anybody in the world who has Internet access [...]