Entering the piazza, we saw that we had the choice of four restaurants: one that was very busy, two that were moderately busy, and one that had just one couple sitting at a table in the back.
Which do you think we picked?
Here was our thought process:
We couldn’t bring ourselves to consider the nearly empty restaurant. [...]

 
Why Multitasking Destroys Your Productivity
 
Most entrepreneurs I know are proud of their “multitasking” ability. But maybe they shouldn’t be.
The term was originally applied to computers – to describe the way a CPU solves problems by scheduling tasks and switching back and forth from task to task until each one gets done. Well, that may be [...]

10 Dumb Ways to Start a Business (and Waste a Ton of Money at the Same Time) 
Wealthy Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn’t, you try something else. This approach lent its name to a recent [...]

Success Through Goal Setting
Becoming an expert at goal setting and goal achieving is something that you absolutely must do if you wish to fulfill your potential as a human being. Goals enable you to do the work you want to do, to live where you want to live, to be with the people you enjoy, [...]

 
Disagreements happen. You can’t always get your way. Everyone has an opinion. There are two sides to every argument.
 
When you’re dealing with family or friends, you expect to have differences of opinion. Perhaps you are willing to fight for your views and what’s important to you. And often, because of the personal relationships you have, [...]

Someone once asked me…
Why I would, so often…
(at least in copy)…
Use so many…
One-line paragraphs…
And so many… well… of these things: “…”
Of course, the above is exaggerated.
But there’s no getting around it…
Many copywriters really do use a lot of one-line paragraphs.
Or even one-word sentences.
Why?
Let me explain…
 
Imagine that you are reading, say, an e-zine that you happen to [...]

I spend at least half of my time teaching writers how to write better. I’m speaking of writers who work for the information-publishing companies I consult for and for other publishers who pay me to help them make more money.
Over the 30 odd years I’ve been doing this, I’ve developed many complicated theories about good [...]

So you finally got around to starting your website or blog, and you’re on your way to Web stardom. Hopefully, you’ve included some great content that your visitors will find valuable and want to keep coming back for. If you’re smart, you’ve also tried to include content that will attract new visitors. Now, how do [...]