These days it is becoming more and more popular for people to plan on creating their online appearance. This first step is done easily most of the times. But shifting a normal blog into an online business to earn some extra money, if not even making it to the main income stream is more challenging [...]
These days it is becoming more and more popular for people to plan on creating their online appearance. This first step is done easily most of the times. But shifting a normal blog into an online business to earn some extra money, if not even making it to the main income stream is more challenging for most.
What are the reasons for that? There are so many examples of people out there in the net, who reached the goal of earning a good living online, while at the same time gaining more freedom of lifestyle. And these people are not holding back their knowledge and share publicly how they did it. So what is the reason many people cannot follow through even if all the knowledge is out there.
Well – one of my personal experiences is that the amount of knowledge out there can be overwhelming. Just when we think we have it all together and can finally start, we find another email in our outlook saying we have to study the newest „whatever“, cause the „old internet“ as it was before will be dead tomorrow and the old recipes will not work anymore.
Of course we all have to keep an eye on developments and stay up to date. But rarely we have to throw all our knowledge over board and start over instantly.
So it is what it is today and tomorrow: a few simple steps we have to follow through. Or let`s say reading these simple steps is simple:-). Doing what we read for some reason needs some extra energy, even if the the actions required sound so easy. Acting on concepts is more challenging than reading about concepts. And we know it all out of experience: knowing is not doing. Its neuroscience involved. We have to build brain cells for the required action and that takes a little time at first and we have to overcome some resistance level. So we need to push ourselfes a bit after the brain cells are established (wait at least a night after reading the information at best). Then take step by step and be aware the first steps are the toughest, it get`s a lot easier later once the momentum is going and our brain pattern built.
So once again, here are the exacts steps to follow, if you plan on making some money online:
Step 1. Find your Market
Please be aware I am stating market and not passion or expertise as you often read, too. To be an expert or have a passion is nice and will help you write content, but there is no use in it, if there is no market (meaning people wanting to buy products in that segment). In an ideal world market, passion and expertise come together for you in your niche. But even if that is not the case, you can become an expert fairly fast with some research (at least enough expert for the online business you want to start). Know what your customers want by searching in forums or google it and give the hungry buyers just what they ask for. It is much easier to sell what people allready want, than to convince people to buy what they should want (in your opinion).
Step 2. Get your webpage online
Find a nice domain, which in best case is benefit driven and has some of your markets keywords in it (that is not a must, as my site is built around my name, too). You can find plenty and easy to follow descriptions on how to set up a web page and where to host it (hostgator.com for example). I do not need to repeat it here. You can nowadays also outsource this for little money and focus solely on your content.
Step 3. Find a way of interacting with your visitors
Give your visitors the chance to write comments and and have an optin page (people leave their email address and name for further contact) installed, so you can keep communicating with them. Of course, always offer an unsubscribe button, too. Send out quality content on a regular basis via e-mail, build a relationship and have them revisit your site, so at some stage, they might want to buy your products (which you have created meanwhile: for example an ebook). For leaving their information you might want to provide them with a free report or some information of value for them, so there is some incentive for action.
You can deliver that report using an autorespondersystem like Aweber for example. That way you do not have to send out all manually by email.
Step 4. Find readers and build traffic
You can allways get traffic easy by using a google adwords campaign and pay for every click. If you don`t know what a campagne like that is, just google it, the system itself has an easy to follow instruction. So if you have the budget to do so, you might choose this to find some quick successes. At the beginning though, you might want to consider using “organic traffic” (not paid traffic). This can be done by writing good content with keywords and the put it on your blog and several article directories (like www.ezinearticles.com for example).
Also publish your content on facebook and twitter and get it spread in the net. Maybe team up with friends and let them spread it, too.
Step 5. Last not least, have products ready and offer them to you customers/readers
Of course we can feel happy if we are passionate about a topic and people come to our site and discuss these topics with us. There is already some mental value or payment if you want involved. If you want to use your blog or website to earn money though, you have to be prepared to have some really high class content to sell at your web page, so people who like your material can purchase it. After all, if you earn money with your blog your are more free to put more energy in it and produce even more value. A win-win situation with your readers.
So, I hope you found some of these steps helpful. Very likely you have read similar articles like this. But repetition is also supporting a learning curve and if this article gets you to implementing things then the goal would be reached. Once again, be patient with yourself at the beginning. The first steps are the hardest part.
To your learning success,
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