Archive: December, 2009

The 3 Essential Functions of Every Successful Business

What I am about to tell you is the most important thing you will ever hear about starting a business. (I have probably started more businesses than anyone I’ve ever met, so please forgive me for sounding like a know-it-all.) Ready? To start a business — any business — successfully, you must be able to [...]

Always Test — and I’m Not Talking About Your Marketing Copy

When you’re starting a new business online, or making changes to your current online business, make sure you take the time to test as many aspects of your venture as possible. This includes: •all the navigation on your website •your order and payment systems •your e-mail system •your sign-up boxes •and anything else your customers/prospects [...]

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